All About Brand Management If you are the owner or manager of a company's brand, this course will help to better understand what your business' personality is and how best represent it. You'll also learn about strategies for increasing market share through branding! Buy $99.00
1 What to expect with this course In this course.... 2 Welcome to the course! A message from your instructor Before we begin... 3 Let's get started! Brand Equity, what is it? Can anything be branded? How do you establish a brands position in the market? Test your learning Measuring Your Brand Performance Social Media Changed the Game Customer based brand equity Congrats... Final Quiz What's next? 4 Next Steps... Stay Connected!
